This site is owned and operated by the National Bird-Feeding Society (NBFS). Your privacy on the Internet is of the utmost importance to us. At NBFS, we want to make your online experience satisfying and safe. Because we gather certain types of information about our users, we feel you should fully understand our policies and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what kinds of information we gather and how we use it.
© Roger Mayhorn
Information NBFS Gathers and Tracks
NBFS gathers two types of information about users:
Use of Information
NBFS uses any information voluntarily given by users to enhance their experience on our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the expressed interests of users.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and notices and to supply users with requested information. NBFS may send out newsletters to subscribers on a regular schedule (depending on the newsletter or bulletin type) and occasionally will send out special editions. NBFS will share information about viewers and members with its exclusive sponsor, Wild Bird Centers of America, Inc., and its network of retail and electronic (e-store) outlets.
NBFS uses tracking information to determine which areas of our sites users like and do not like, based on traffic to those areas. NBFS does not track what individual users read, but rather how well each page performs overall. This helps us provide better services for our viewers. We may track search terms entered in the search function as typical measures of what interests our users, but we do not track which terms a particular user enters.
NBFS may create aggregate reports on user demographics and traffic patterns for our use, but NBFS does not track or target individual users. We will not disclose any tracking information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Sharing of the Information
NBFS uses the above-described information to better understand our audience’s demographics and tailor our content to suit its needs. This is essential to keeping our service interesting. NBFS will not share information about individual users with any third party, except to the Wild Bird Centers of America, Inc., and will comply with applicable law or valid legal process or to protect the personal safety of our users.
Protecting the privacy of young viewers is especially important. Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), NBFS will never knowingly request personally identifiable information from anyone under the age of 13 without requesting written parental consent.
NBFS tracks general user traffic patterns throughout all of our sites. NBFS does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
NBFS may track and catalog search terms that users enter in our search function, but this tracking is never associated with individual users. NBFS uses tracking information to determine which areas of our sites users like and do not like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps NBFS provide better service for you.
Links to Other Sites
How You Can Access or Correct Your Information
You can access all your personally identifiable information that we collect online and maintain it by contacting the NBFS staff. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.
How to Contact Us
Should you have other questions or concerns about these privacy policies, please contact us.